Another Product Manifesto.

Aug 16, 2024

Guiding ideas and a mindset that can influence how product managers approach their work

  • Why are we building this thing?
  • Why are we building it now?
  • For whom are we building it?
  • What's the unique value of our product?
  • How is it aligned with the vision?
  • How is it aligned with the strategy?
  • What does success look like? How can we measure it?
  • What are the customer jobs (functional, emotional, social)?
  • How will it affect our customers and users?
  • How will it create value for the business?
  • Can we buy it instead of building it?
  • How can we make sure that our customers will love it?
  • Will our customers know how to use it?
  • Can our business support it (e.g., legal, finances)?
  • Is it feasible? Can we build it with the existing technology?
  • How can we bring it to the market?
  • Do we have the required channels?
  • Should we do it at all? Are there any ethical considerations?
  • What are the riskiest assumptions? How can we test them?
  • What does the data tell us?
  • What calculated risks are we willing to accept?
  • Which of our decisions can be easily reversed?
  • How can we maximize the speed of our learning?
  • How can we do that with minimum effort?

reference: (unknown, 2024)