Guiding ideas and a mindset that can influence how product managers approach their work
- Why are we building this thing?
- Why are we building it now?
- For whom are we building it?
- What's the unique value of our product?
- How is it aligned with the vision?
- How is it aligned with the strategy?
- What does success look like? How can we measure it?
- What are the customer jobs (functional, emotional, social)?
- How will it affect our customers and users?
- How will it create value for the business?
- Can we buy it instead of building it?
- How can we make sure that our customers will love it?
- Will our customers know how to use it?
- Can our business support it (e.g., legal, finances)?
- Is it feasible? Can we build it with the existing technology?
- How can we bring it to the market?
- Do we have the required channels?
- Should we do it at all? Are there any ethical considerations?
- What are the riskiest assumptions? How can we test them?
- What does the data tell us?
- What calculated risks are we willing to accept?
- Which of our decisions can be easily reversed?
- How can we maximize the speed of our learning?
- How can we do that with minimum effort?
reference: (unknown, 2024)